From clothing and memorabilia to sponsorship deals and media rights, the sports industry is a booming market. As the sector expands, new commercial opportunities are opening globally for those with the drive, passion and knowledge to succeed.
Our Global Online sports management masters course is one of only a few management programmes taught by a UK institution which focuses solely on sports.
It has been designed in conjunction with our Sports Advisory Board to give you the skills that top employers need. Whether you’re already building your career in sport management or you’re looking to break into the sector, you’ll benefit from the experience of some of the sector’s most well-respected bodies, including Sport England and the Football Foundation.
Over the course of the programme, leading academics from our triple-accredited business school will help you to develop the expertise that sports organisations require – from events management and sports marketing to data analytics – without needing to travel to study. And unlike other courses from the UK, you will also explore areas such as policy, politics, finance and law to understand how they apply to the sports industry and give you the confidence you need to take your career to the next level.
Delivered by Manchester Metropolitan’s triple accredited Business School (EQUIS, AMBA and AACSB), the course has flexibility and student support at its heart, giving you the freedom to balance study with your existing work, life and family commitments.
There are six intakes annually for this course, with programmes starting in January, March, May, July, September and November.
Typical modules may include*:
- Critical Reading, Writing and Literature Research (15 credits)
- Sport Policy and Politics (15 credits)
- Sport Event Management (15 credits)
- Business Analytics (15 credits)
- Sports Marketing (15 credits)
- Sport Business and Management (15 credits)
- International Strategic Management (15 credits)
- Sport Law (15 credits)
- Critical Perspectives in Entrepreneurship (15 credits)
- Methodological Approaches to Research (15 credits)
Professional Project (30 credits)
This unit requires students to conduct an in-depth research project, giving you the opportunity to demonstrate all you have learned during the course. You may also have the chance to conduct a piece of real-world research in collaboration with a professional sports organisation.
For full details of the content within each module please download our factsheet.
*Please note, these modules may be subject to change