4 Trends Shaping the Future of Fintech

Woman researchest the future of fintech on a laptop computer

Navigating the banking and finance industries is not an easy task. While they’re considered somewhat traditional sectors, they’re constantly evolving. One key area of expansion is that of financial technologies, or ‘fintech’ as it is better known. But what is the future of fintech and how will it change financial services? 

Like many professionals, you may be asking these very questions and wondering how fintech could play a part in shaping your future. Fintech harbours an abundance of emerging sub-sectors and there are so many buzzwords you will have heard used: cryptocurrency, bitcoin, blockchain, machine learning and AI to name just a few. 

In this blog, we’ll dive into 4 specific trends that are shaping the future of fintech.

But let’s kick off with a definition. 

What is fintech?  

According to Business Student, fintech is the evolving intersection of technology and financial services. Many start-ups are operating in the financial technologies space, and larger financial institutions are starting to realise the importance of fintech to create new and improved financial services for consumers and businesses. 

“Nearly 82% of financial institutions plan to increase fintech partnerships in the next three to five years.” 

– PWC – 

Why is fintech important?

Fintech can be advantageous for all sorts of companies, including those that operate in insurance, banking, investments firms, asset management and personal finance management. By leveraging technology to automate tasks, they can use it to deliver the same solution for a lower price compared to traditional services.

What’s more, fintech can be used by anyone, anywhere – from money transfers to depositing cheques with a smartphone, bypassing a bank branch to apply for credit, raising money for a business start-up, or managing your investments, generally without the assistance of a person. It means a whole new world is opening up to people who may never have taken advantage of financial services before; helping financial institutions to simplify how customers manage their money, improving their financial literacy and assisting them in understanding more about the importance of investing in the future.

Financial businesses are beginning to look for people who have knowledge of these niches within fintech, so studying a course, such as our online masters in Finance and Strategy with a dedicated unit on Financial Technologies, can ensure you’re equipped for the future of finance. 

 

So, what trends are shaping the future of fintech?​ 

  1. Reinvention of customer service 

 According to McKinsey, there are currently more than 2 billion people worldwide who are completely unbanked.  Fintech is currently focused on merging digital trends with customer expectations. For example, a seamless customer experience has been created by many financial services providers that allow customers to access their bank online – saving them time, travelling costs and the inconvenience.  

This has meant for the first time in history, those previously unable to access a bank are now able to as the online services avoids physical transit to a bank. With the invention of mobile banking and digital payments, banks are more able than ever before to re-examine the customer journey against satisfaction metrics and provide customers with what they need – a trend that is only set to grow.

 

  1. A focus on agility 

Rapid transformation in the financial sector has heightened the pace of business model innovation. Any business operating using financial technologies is required to be flexible to the ever-changing trends in order to meet customer demands and remain competitive.  

For example, the use of AI on mobile banking apps will get more advanced over time, and businesses offering these services must keep up with trends to best serve the customer, whilst traditional financial institutions are branching out to understand the possibilities of blockchain technology. Those who fail to adapt won’t survive. 

 

  1. Continuing the fight against cyber crime 

The fintech world operates on digital and cloud computing based technologies, and while these improve customer service and increase the speed of processes, they are vulnerable to cybercrime.   

According to Allianz Global, financial services companies are heavily targeted, and typically feature in the top five sectors for severity and frequency of cyber-attacks. With an increasing number of individuals and businesses relying on technology to operate successfully, especially in fintech to optimise customer experience and ensure swift transactions, cybercrime is rising.  Cybercrime is a trend that’s not going away anytime soon, and will have a huge impact on the future of fintech.

 

  1. Smart solutions 

The increasing demand for financial services paired with customers and employees’ lack of time has forced the banking industry to look for quick, robust and flexible solutions to problems faced and internal inefficiencies.  

Fintech has enabled banks to develop highly effective solutions to areas of work that might have previously been neglected in terms of offerings. This shapes both internal processes for financial institutions and store experiences for customers.  

For example, the implementation of online loans can now all be done through an automated service or by using robo advisors, rather than having to book a face-to-face appointment in a branch. This makes internal processes much more efficient, giving employees time to focus on tasks that cannot be automated. This is a trend that’s only going to grow as the growth of artificial Intelligence and aachine Learning means that the industry is more able than ever before to offer contextualised products that meet the customer’s real-time needs.

 

How can I learn more about fintech? 

Is fintech the future of finance? One thing is certain: the fintech industry is thriving. Innovation continues to transform the industry and will continue to do so for many years to come.  

The growth of the industry is placing an increased demand on job roles specialising in the areas outlined above, meaning more and more businesses are seeking professionals with an understanding of them. 

Our online MSc Finance and Strategy course includes a module on Financial Technologies which will give you a strong understanding of fintech specialisms and the most promising applications that are emerging within the sector. Our module allows you to critically examine the impact of these technologies and their potential impact on the future of financial services and the finance and banking sectors more widely. 

Overall, our course offers future senior managers a crucial understanding of these challenges. Among the benefits the masters offers finance professionals, it will give you the global perspective you need to take advantage of new opportunities within the fintech industry and is suitable for those both with and without existing professional financial qualifications. 

Learn more about Manchester Met’s online masters in Finance and Strategy and how it can futureproof your career today.