The MSc Sport Business, Management and Policy commences with a 15 credit Critical Reading, Writing and Literature Research unit, followed by eight 15 credit units, finishing with a 15 credit Methodological Approaches to Research and 30 credit Professional Project.
Please open the relevant tabs below for more unit information or download the unit factsheet.
CRITICAL READING, WRITING AND LITERATURE RESEARCH
This unit develops critical thinking, reflective writing and other study skills, including analysis and referencing, to study at masters level and in particular to introduce students to research skills needed to successfully produce a literature review as well as unit essays. You will pick a topic area, perhaps related to the professional project that you might intend to study to further research and apply the tools learned in the sessions.
SPORT POLICY AND POLITICS
This unit encompasses the field of the politics of sports, government involvement in sport and the various sport policies developed and delivered by governments. The unit introduces students to the key debates, concepts and theories employed in the study of sport policy and politics. It examines key theoretical approaches to sport policy analysis and key concepts in the study of sport politics, for example, ‘soft power’ and ‘governance’. Indicative topics include the political use of sports mega events, the political economy of sport, the ‘virtuous cycle’ of sport, sport development in international context and moral dilemmas in global sport policy (match-fixing, gambling and doping).
SPORT EVENT MANAGEMENT
The unit will develop students’ knowledge of sporting events through the critical examination of issues associated with managing and enhancing the event experience.
The unit will equip students with skills and knowledge relating to the handling and analysis of data typically generated by organisations. Students will be introduced to the concept of self-service business intelligence and what impact this will have on their future career path. The overarching theme of the unit will be to consider the core principles of business analytics: How can organisations make sense of all their data? How can data be harnessed to effectively support the decision making process? In what ways can actionable information be created and communicated?
This unit explores the two main strands of sports marketing: i) the marketing of sport at both professional and grassroots levels; and ii) marketing through sport, including the use of sports sponsorship as a vehicle for building brands. The first part of the unit will introduce students to key marketing theories and how these relate to the (unique) case of sport. In particular, it explores sport consumer behaviour, segmentation, products and brands in sport, pricing and marketing communications. The second part of the unit focuses on marketing through sport, examining theory and practice of sports sponsorship, including factors influencing sponsorship success, sponsorship activation and issues of image transfer. Throughout, the unit will draw on contemporary case examples from a wide range of sports and countries to reflect the diverse, global nature of sports marketing.
SPORT BUSINESS AND MANAGEMENT
This unit encompasses the field of sport business and management, focusing on and applying mainstream business and management concepts and approaches to key debates, concepts and theories employed in the study of sport business and management. It examines key theoretical and practical approaches to the business and management of sport, such as, for example, human resource management, strategic analysis, marketing, public relations management and risk management.
INTERNATIONAL STRATEGIC MANAGEMENT
This unit will explore the nature of strategy and develop strategic thinking. Furthermore, students will examine the latest strategic management theories and practical tools that can help organisations succeed in the contemporary international business environment.
This unit encompasses the field of sports law, focusing on the impact of domestic, European and transnational laws and legal norms on the playing, governance and consumption of sports and sporting events. The unit introduces students to the key debates, concepts and theories employed in the study of sports law. It examines key theoretical and practical approaches to the application of the law to sport. Indicative topics include the governance of sport; the operation of the Court of Arbitration for Sport and lex sportiva; Olympic law; the regulation of doping and match fixing; stadium and spectator regulation; commercial and intellectual property protection; and the control of violence.
CRITICAL PERSPECTIVES IN ENTREPRENEURSHIP
Critically exploring the drivers of entrepreneurship in multiple contexts: economic, social, political and geographical, the unit consider issues of intersectionality and demography in relation to the study of entrepreneurs while also considering links to sustainability, innovation and alternative growth.
METHODOLOGICAL APPROACHES TO RESEARCH
This unit develops critical thinking, reflective writing and other study skills to study at masters level and in particular introduces students to general research methods needed to successfully develop a project proposal or research brief. You will pick a topic area, perhaps related to the professional project that you might intend to study, to further research and apply the tools learned in the sessions.
This unit provides students with a chance to conduct a research project on their chosen area of study. It is envisaged students will choose a professional area they enjoy to investigate in-depth. The unit expects students to bring together and employ all the skills they have learnt via previous online units. Indicative content includes key research concepts, critical literature review, research methods, case studies and policy recommendations. Students will be able to undertake either a desk-bound project using secondary data or a ‘live’ empirical project, using their own workplace or carrying out fieldwork.